Got a matching gifts program at the company? Lots of good companies do! A matching gifts program can be a terrific part of a corporate social responsibility (CSR) program.
Why is it, then, that the average participation in employee matching gifts programs is only 7 percent? Especially considering that 88 percent of new job seekers choose employers based on strong corporate social responsibility values. The truth is that employee matching gifts programs often aren’t structured the way employees wish they were. Is the program a genuine employee benefit, designed to celebrate the causes that are most important to the employees? Or is the purpose of the program to direct employees to give to the company’s favorite causes? Either purpose can work. The trouble is that most companies don’t know which purpose is best for the company. So there’s just no clarity, for anyone.
But it doesn’t have to be that way. A CSR program framework can help determine which elements your CSR program should include and how to divide the roles and responsibilities for the program in your company. The right structure for your CSR program will increase employee participation, improving employee and brand engagement and fostering the socially responsible lifestyle in your company, a priority for today’s employees and customers.
How do you know your company needs a formula for CSR success? If your program isn’t popular, you might be onto a clue.