What is corporate social responsibility, or CSR?
It means fostering a socially responsible lifestyle in the workplace, improving employee and brand engagement.
Consumers and employees cast a wide net around the definition of what it means to be socially responsible, defining doing good as a combination of 10 activities that together create a socially responsible lifestyle:
- Giving money to a charity of choice, directly or through a foundation
- Volunteering in the community
- Recycling and respecting a sustainable environment
- Serving on civic boards and committees
- Celebrating favorite causes by supporting and attending community events
- Marketing with a focus on a charitable cause
- Purchasing products and services that include a charitable element
- Donating inventory, or collecting necessities to give to people in need, such as canned goods or used clothing
- Sharing with others, including fellow employees and their families
- Caring for health, a commitment to wellness and physical fitness, gratitude, self-worth and self-expression
CSR is most effective when it is designed and executed within a framework of six areas of best practices:
- Corporate sustainability
- Talent development
- Regulatory influences
- Consumer-centric marketing
Our team helps companies celebrate good in the workplace, offering a rich opportunity to improve employee and brand engagement, leveraging the highest standards of best practices in the industry.