What is corporate social responsibility, or CSR?

It means fostering a socially responsible lifestyle in the workplace, improving employee and brand engagement.

Consumers and employees cast a wide net around the definition of what it means to be socially responsible, defining doing good as a combination of 10 activities that together create a socially responsible lifestyle:

• Giving money to a charity of choice, directly or through a foundation
• Volunteering in the community
• Recycling and respecting a sustainable environment
• Serving on civic boards and committees
• Celebrating favorite causes by supporting and attending community events
• Marketing with a focus on a charitable cause
• Purchasing products and services that include a charitable element
• Donating inventory, or collecting necessities to give to people in need, such as canned goods or used clothing
• Sharing with others, including fellow employees and their families
• Caring for health, a commitment to wellness and physical fitness, gratitude, self-worth and self-expression

CSR is most effective when it is designed and executed within a framework of six areas of best practices:

• Philanthropy
• Corporate sustainability
• Talent development
• Governance
• Regulatory influences
• Consumer-centric marketing

Our team helps companies celebrate good in the workplace, offering a rich opportunity to improve employee and brand engagement, leveraging the highest standards of best practices in the industry.