Unlocking the power of social impact to increase stakeholder engagement required a new approach.

When Mulberry South launched its Good. Celebrated. research initiative in 2012, we knew the marketplace had changed, and traditional paradigms simply weren’t creating the stakeholder loyalty they once did. Companies, organizations, and brands needed better information to build authentic engagement through social impact.

And that’s what our Good. Celebrated. research initiative was all about. 

Through our proprietary Stakeholder Impact Profile process, the Mulberry South research team conducted Good. Celebrated., a multi-year research initiative. During the research, our team deployed a proprietary research methodology for authentic social impact engagement.

Our research is now helping companies across the country develop messaging to engage audiences through social impact.